What are the rules for email traffic?
- CAN-SPAM: accurate from and subject lines, a working unsubscribe honored within 10 business days, and a valid physical address in every email.
- Suppression: scrub against the offer's suppression list before every send.
- Approved creatives: use only the creatives, subject lines and from lines approved for the offer.
- Your own list: send only to contacts who opted in to receive your emails.
What do email publishers get?
- Offer links with sub IDs, so you can track every drop and list segment.
- Suppression lists and creatives in one place per offer.
- Fast approval of new subject lines and from lines on offers that require it.
- Email notice when a payout changes or an offer is paused.
Which offers accept email?
Many lead gen and finance offers accept email. Each offer lists its allowed traffic, so you only see what you can run. Start with:
How do email publishers get paid?
Publishers are paid by wire, on a weekly schedule. Frequency, minimum and net terms are agreed per publisher and per offer, and they are written into your account before you send traffic.
Frequently asked questions
Do I have to use the offer's suppression list?
Yes. Scrubbing against the offer's suppression list before every send is a condition of running the offer, and sends to suppressed addresses can be rejected.
Can I write my own subject lines?
On offers that require approval, send them to your account manager first. Once approved, you can use them.
Do you accept purchased or appended lists?
No. Send only to contacts who opted in to receive email from you.