What do advertisers control?
- Payout and model. CPL, CPA, CPS or RevShare, paid on the conversion you define.
- Traffic types. Email, SMS, social, native, display, search and path. Allow only what fits your offer.
- Geos and caps. Daily or total caps, by geo, per offer.
- Creatives. Approved creatives, subject lines and from lines; publishers run only what you approve.
- Restrictions. Suppression lists, no incentivized traffic unless you allow it, and any other rule your compliance team needs.
How do you vet publishers?
Every publisher is reviewed before going live: traffic source, how the list or audience was built, consent for email and SMS, and the verticals and geos they can reach. New publishers start on a test cap so you can check lead quality before volume goes up.
After launch we monitor conversions by publisher and sub ID. Fraud means removal from the network and no payment for the affected conversions.
How do I connect my tracker?
By postback. We integrate with Everflow, Hitpath, Cake and other trackers, and pass the click ID in the parameter your platform uses. We test the postback with you before launch so every conversion is attributed to the right publisher and sub ID.
What does a launch look like?
- Send us your offer: payout and model, allowed traffic and geos, caps, restrictions and tracker.
- We set it up in our tracking platform and test links and postbacks.
- We match it to publishers whose traffic fits your rules, starting with a test cap.
- You give us quality feedback and we scale the publishers that work.
Frequently asked questions
Which verticals do you send leads for?
Insurance, personal loans and finance, home services, mortgage, and health and telehealth, plus general lead generation offers paid on qualified form submissions.
Which geos do you cover?
Mostly the United States. We also have publishers in other geos and can run your offer wherever your terms allow.
Can I limit traffic to specific sources?
Yes. Each offer lists the traffic types it allows, and publishers outside those types cannot run it. You can also block specific publishers or sub IDs.
What happens with bad leads?
Send us the feedback by publisher or sub ID. We review it with the publisher, and conversions that came from fraud or disallowed traffic are not paid to the publisher.
Who is my point of contact?
One account manager for caps, payouts and quality feedback, reachable by email and Telegram.